We live in a world where googling something has become as breathing everyday. Google has become an integral part of our daily lives that we depend on to answer our quests. Whether it’s to find a place to eat, do some calculations, shop for any product you can think of, find entertainment, or even to reach medical help and answers. Because of that business understood the value that google can ad to their business, and hence google ads were created.
What are Google Ads?
“Google Ads is an online advertising platform, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.” – Wikipedia
What is PPC ( pay per click)?
PPC is an acronym for Pay Per Click. It is a digital advertisement method in the world of the internet. A strategy of increasing non organic traffic to a website or a page based on a certain keyword that the advertiser bid for. Every-time the user clicks on a link or and ad, advertisers pay the search engine a certain fee based on the bid agreement.
What is a keyword?
Anything you input text into the search bar on Google, is considered a keyword. Whether it is to find a blog, product, answers, media, service, or even destinations, all of those are keywords that google uses to help match you with a relevant result. Advertisers bid (fight) for these keywords in order to buy your attention and drive traffic to their websites.
What is PPC Keyword Research?
Because keywords are so important, and since companies are paying money and fighting to win that word, it is important that a business you choose the keywords that you are bidding for wisely. The way do that is PPC Keyword Research. This process can be time consuming, but its a great investment of your time that will lead to high rewards in traffic to your website. Bidding is not the only reason you need to conduct this research. The more relevant, exhaustive and expansive the list of keywords you bid for are, the more likely your ads will be more relevant to the customer search, and the more likely you are to build trust with the customer.
Your research should lead you to a list of keywords that are relevant, exhaustive and expansive. Click here to learn more on how to do so.
What are Campaigns?
Once you have done your keyword research and you have a list of the keywords, then you are ready to start campaigning. What is a campaign. This is where you group up all those keywords that you believe will attract your customers, or the ones the customer will be using to find you. However, the campaign does a little more than just organize your words. In there you can choose a budget, location, targeting and other settings.
What is bidding?
Many companies sell sunglasses, there are many Thai food restaurants, gas stations, shoe stores, and online editing softwares. How do you increase the chances of a customer using your business to fulfill their needs? You pay for the keyword that is relevant to their needs. How do you ensure that google picks your add and not the ad of the company next door? You bid for the keyword. What is bidding? Well, a bid represents the amount of money you are willing to spend for a given click on a given keyword. When will your bid run? Every-time there is a search made in google, google will run an auction compare bids. Google then will rank all the bids and see which bid is higher while being most relevant to the customer search.
For more detailed information what bidding is click here
How does bidding work?
Click Here to learn to more
What are auctions?
“Your Google ads are eligible to be entered into an auction whenever you’re bidding on keywords relevant to the user’s search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.”
What is Ad Rank?
In internet marketing, this is the position or your ad keyword or campaign. As mentioned before when a customer queries google with a certain search keyword google conducts an auction, and based on the value of your bid and how well you rank in comparison to other ads in other campaigns. So, even if a competitor has a higher bid than you, you can potentially win the bid because of a higher ad rank score than them. Therefore, higher quality and more relevant your content is the higher it will rank.
What is conversion?
What do you want to happen once your ad gets clicked on? Do you want the customer to keep reading on your website? Checkout? signup for a newsletter? Share contact information. Any of those count as the action you want completed after your PCC is clicked on. If the action is completed, then you have successfully converted the user.