As opportunities grow within the digital marketing sphere it can be difficult to pin down what exactly a digital marketing specialist does. Digital marketing is an exciting field to be in with the digital realm continually growing. More than ever before digital marketing specialists are in demand as companies need to be online in order to succeed. Stay tuned until the end to learn what a digital marketing specialist does and what it could potentially look like as your future career.

Digital Marketing Specialist Defined

A digital marketing specialist is someone who creates, implements and analyzes marketing strategy across digital channels for a company or client. Their goal is to promote a company in all digital spaces while building brand awareness and driving website traffic. Digital marketers work to help companies translate their business goals into strong marketing campaigns online. These online campaigns can be on company websites, social media, search engine ranking, or email marketing. Any effort to market a business online is the job of a digital marketing specialist.

Digital Marketing Job Opportunities  

One of the benefits of going into digital marketing is the variety of career options available within the digital marketing world. When looking at your options you can choose to be a jack-of-all-trades or focus on one skill to perfect. Typically, if you work at a digital marketing agency you would focus on one skill and spend your time mastering that skill. On the other hand, if you were the only digital marketing representative for a smaller company, you could potentially wear all marketing hats. As a digital marketing specialist, you could focus on any of the following job opportunities.

SEO Manager: SEO stands for search engine optimization. This is the means of increasing site visits for a company by ranking high on the list of results by a search engine, typically Google. With online presence being vital for a company’s success, an SEO manager is in charge of overseeing the SEO strategy and implementation.

Social Media Marketing: Social media managers are responsible for planning, implementing and managing a company’s social media strategy. The goal for a social media manager is to increase sales by using social media to grow a company’s brand and run specific marketing campaigns for a company.

Content Strategist: A content strategist manages content written on branded websites for a company. They use research and data to create the best content experience which is tailored to the company’s target audience. Content strategist have strong writing skills and are able to adjust content to different digital platforms.

Data Analysts: Just as digital marking is crucial for any company, the evaluation of your efforts is crucial in finding success. A digital data analyst is responsible for following the statistics of marketing efforts like social media ads or website banners. Data analysts analyze statistics and find opportunities to improve marketing efforts.

Email Marketing: Email marketers increase brand awareness and help boost sales by communicating with customers through email. With research and data, companies can influence buyers more productively through emails. The email marketers’ job is to design an email campaign that helps maximize customer sales and boost brand awareness.

User Experience Designers: UX designers are responsible for the development of company websites and other digital applications. These designers use data to create the best user experience to promote sales. Their expertise is less about web development and more about using creative design.

Paid Ads Manager: A paid ads manager oversees the paid marketing performances by reviewing the daily performance of ads where on Facebook, Google, or any other platform. They are in charge of implementing cost per click strategies through various ad campaigns. These ad managers typically have a large budget behind their efforts to help drive traffic and revenue for a business.

Skills Needed to be a Digital Marketing Specialist

Team Player: In the marketing world you work with a lot of other people on campaigns. It is important that you have a collaborative spirit as you will often work with coworkers from the beginning to the end of a project. The work is more effective when you can learn, grow and benefit from other co-workers.

Persuasive Writer: Digital marketing strategies are only as great as the content written behind them. Content is really at the core of every strategy. Every digital marketer needs to be able to write relevant content that can reach your target audience. Persuasion skills are extremely important as it helps marketing professionals to change preconceived notions of their potential clients and make them believe in them.

Knowledge of Digital Marketing Tools: There are many digital marketing tools and software that play an important role in the success of digital marketing. For example, knowing how to use tools to find keywords for SEO or an understanding of how Google Ads platforms work can be very beneficial when starting out. Luckily, these tools are easy to learn, and most have quick training programs that can make you certified in these skills.

Analytically Minded: Thinking analytically to solve problems has always been an important skill for marketers, but today it is a non-negotiable cost of entry. Consumer data would be worthless if we were not able to break it down and analyze it. Being able to work through data will help you be able to extract information for new and improved strategies.

Creative Thinker: Creativity has always been a key factor in standing out in marketing both online and traditionally, but as online-targeting becomes increasingly sophisticated, consumers now expect the online world to be cutting-edge. Creative thinkers can deliver better experiences that offer more long-term brand awareness and loyalty.

Fast Learner: In the digital world there is a lot of change. Digital marketers need to be able to work on their toes and have forward-thinking minds as this is an everchanging industry. In a nutshell, you need to be able to adapt quickly and learn on their own.


If you’ve made it all the way to the end of this blog, then you’re probably pretty interested in digital marketing. Follow this link to gain more information about digital marketing and career options!


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