People with digital marketing skills are in high demand, and the best way to diversify yourself is to have the correct training. Hundreds of courses are available to you (in-person and online), but not all courses will give you the best education and resources. Don’t waste your time sifting through hundreds of courses! We’ve done the hard work in researching online courses, now, you just have to choose.

photo: @diggitymarketing

What is digital marketing?

Businesses use digital marketing to promote their brand and create awareness. Digital marketing is digital advertising online. This industry ranges from email marketing to social media content management

The digital marketing industry is growing rapidly. Hundreds of online businesses start up each day, and all of them want you to notice them. Digital marketing is a company’s best bet to being noticed against the competition.

Top 3 Recommended Online Courses

  1. Google Analytics Academy

The knowledge you gain here will undoubtedly be used in your future job. Plus it’s free. You can’t get much better than that! The company provides six classes that delve into Google Analytics. You will “learn measurement tools so you can grow your business through intelligent data collection and analysis” (Google Analytics Academy). The academy offers a wide range of assistance from the beginner to the more advanced. Beginners will learn how to set up a Google Analytics account, analyze basic reports, and set up campaign tracking.

Photo: @webhost

Advanced users will learn more complex features including data collection, processing and configuration, and other useful marketing tools.                                                                                                                              

2. Udemy Digital Marketing Masterclass– $11.99

Udemy has created a masterclass with 23 courses in one class. Don’t be scared off by the name, you don’t need to be a master to take this course. Udemy assures you that you do not need any marketing knowledge beforehand.

When finished, Udemy promises you will be able to“grow your business, land a job in this hot marketing industry, and help a client increase their business” (Udemy.com). This course offers training in multiple digital marketing skills including: social media marketing, Facebook advertising,  content creation and marketing, YouTube, email marketing and web design.

3. HubSpot Content Marketing Certification Course

Though a digital marketing certificate isn’t necessary to get a job in the field, it is a definite advantage above your peers. HubSpot’s content marketing course is free after signing in, and offers 12 lessons, 54 videos and 11 quizzes.

This course is targeted more toward content creation rather than analytics, but still effectively teaches analytics and SEO skills. After taking this course, you will be able to effectively create content that both people and search engines will love. With more than six hours of content, HubSpot covers all bases of digital marketing.

Photo: @campaign_creators

Conclusion

You’re ahead of the game by looking into digital marketing. According to socialmediatoday.com, by 2021, online advertising will account for 49% of global ad spend! These courses teach you hard skills that only top tier digital marketers have.

Are you interested in digital marketing? Learn about the program offered at BYU here.


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