When most people think of Digital Marketing, they tend to think of digital advertisements and beautiful web graphics used to draw people to business websites. However, there’s much more going on behind the scenes—individuals and search engines are constantly working together to provide internet users with the exact kind of content they want. This aspect of digital marketing, called Search Engine Optimization (SEO), has been steadily becoming a more and more important aspect of business in the digital world.


You could say that SEO is digital marketing’s best kept secret. In fact, many SEO professionals have stated that they had minimal prior training before entering the field. This presents wonderful a wonderful opportunity for anyone looking to get into digital marketing, and by getting a head start through familiarizing yourself with the SEO tools mentioned in this post, you can become a great job candidate with a leg above the rest.


So how does one actually do SEO? Well, lucky for you base level SEO doesn’t actually require an in-depth knowledge of code or even a particularly complex understanding of computers. In fact, there are so many online tools to help streamline SEO, one of the best ways to get a head start on the competition is to gain an understanding of how to use these different SEO tools. This article will give you an idea of some of the best free SEO tools out there, what they do, and where you can find them.


This list will break down the different free SEO tools into their respective categories so you can start experimenting with them today!


Keyword Research

Keyword SEO has to do with the words and phrases contained in a business’s web content that makes it possible for search engines to find them when people type those words into the search bar. A website that has done their keyword research knows what people are looking for and how to get search engines to find those words in their content. These keyword research tools will give you a better idea of what keywords are being searched for in relation to the content that a business is putting out.

1. Answer the Public


This free tool will generate a massive list of questions from any keyword set to help you get a better idea of what’s out there.


2. Ubersuggest


This free tool will help with keyword suggestions as well as offer even more extended SEO capabilities, such as basic link metrics and a highlight of top competitor pages.



Technical SEO

            Technical SEO helps you clean up your website and servers so that search engines, such as Google, will be able to find (or in SEO jargon “crawl”) and index your content more easily and effectively. Don’t let important keywords get lost in the shuffle and check out this awesome free SEO tools that will help streamline your technical SEO.

3. Screaming Frog


This free SEO tool is one of the most popular among digital marketers. This tool will crawl the web for you and let you know all of the different ways you can improve your website and SEO



On-Page SEO tools

On-page SEO refers to the process of optimizing your web pages in order to rank higher in searches and get more of the traffic you want to your website through search engines. On-page SEO deals with the internal optimization of not only the content of your pages, but also the HTML source code.

4. Rank Math


This free SEO tool will help you establish the best ways to get better rankings and traffic through features like built-in redirection, and has greatly streamlined the process of doing so in comparison to other similar on-page tools.



Link-Building Tools

Link building is the process of getting other websites to link back to your website (and making sure that you don’t leave any web pages floating in the ether without a link to anything!) This is a great tactic to use because search engines will look for links on your site as a way of knowing that your site is a quality resource.

5. Ahrefs’ Backlink Checker


This free SEO tool shows the top 100 backlinks (a link from some other site to your website) to any website or web page. It also shows your site’s five most linked pages, most common anchor texts, the total number of backlinks and referring domains, and your proprietary Domain Rating (DR) and URL Rating (UR) scores.



Rank-Checking SEO

Rank-checking SEO enables individuals to know how well their sites rank for their target keywords. This process also enables businesses to understand the rankings of their competitors and how they’re doing in comparison. This is a great tactic to use to make sure you’re content appears when and where you want it to!

6. Local Search Results Checker


This free SEO tool is incredibly helpful for businesses that want to be the top hit for their local markets (and get a leg up on the local competitors). But the best part about this specific tool is that it allows you to check your rankings and results from multiple locations instead of requiring your exact location.



Analytic SEO

The broadest of all SEO categories, SEO analytics tools help to increase the organic traffic on your site through analyzing data your website data as well as data from other places on the web.

7. Google Analytics


This is perhaps the most well-known and well-used SEO tool. To put it succinctly (if not vaguely) It gives you a whole range of data, which you can use to improve every aspect of your marketing.



Local SEO Tools

Working with local SEO is a process that affects the organic (or “unpaid”) visibility of a website on a given search engine result page, especially visibility that is relevant to local audiences and searches.

8.  Google My Business


This free tool, also offered by Google, enables individuals to claim their business, manage listing information, and respond to reviews, plus a lot of other cool features. Claiming a business profile forms the foundation of most other local SEO activities, so this free tool is really an essential.



Additional Resources   

Let your creativity take you where it will in your search to give businesses the best digital marketing experience out there! There are so many more resources beyond the ones in this list. For our last stop, we’ll leave you with a couple useful additional resources you can use to build your SEO cred.

These two free algorithm tracking tools allow you to see if there are any fluctuations in search results, especially relating to your keywords.

9. Algoroo (https://algoroo.com/)


10. MozCast (https://moz.com/mozcast/)



Now it’s Your Turn!

This article has provided a very quick overview of the many different areas and possibilities of SEO, but that shouldn’t limit your exploration of other tools that can help you break onto the SEO scene! There are so many other great free tools that help businesses in many different ways, and SEO is changing all the time!


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