Search engine optimization, commonly referred to as SEO, is the trojan horse of digital marketing and communications. SEO tells search engines like Google, Bing, Yahoo, YouTube, etc, which companies are the most trusted and most relevant in their industry. Those platforms then tell you, the searcher, which company you should trust by placing them at the top of the search results. Ranking in the first few slots of a search results page is a difficult task, but there are some tips and tricks you can learn early on in your digital marketing career that will help you take any website or business to the #1 ranking spot.
The most important thing to know about SEO is the importance of keywords. Keywords are the bread and butter of SEO. Keywords and phrases are the vague, common search terms you use when searching for something on Google. Digital marketers will incorporate keywords into their company’s website to help their company be recognized for and associated with that keyword. Search engines will inspect websites and pull out recurring keywords for every website – this is called crawling. When website is recognized for keywords, this is known as ranking. Keywords that are searched for in high volumes are known to be difficult to rank for. The inverse is true for low volume words and phrases. Finding relevant keywords with low to medium search volume is the way to go!
One of the best ways a website can easily rank higher on search engines is through SEO blogs. SEO blogs are keyword rich, unique content pieces that are typically industry or product specific. Having well written SEO blogs is a sure way to put any website on the map. It is one of the best ways that small, local businesses can compete with large corporations in the digital world. SEO blogs are a relatively inexpensive, long-term, lasting solution when compared to common digital marketing tactics like online ads. Learning how to write captivating, keyword rich blogs is one of the best things any young, aspiring digital marketer can do. It will be a powerful, useful skill that gives you an advantage against your peers and will help you climb the ladder of success.
Be sure to check out 7 SEO Skills That Will Help You Land Your Dream Job for more information on how to use it specifically.