Let’s face it, running a business or company in the 21st century has more obstacles than ever before. It is no longer enough to just conduct business in your place of work. Instead, you have to do that, and more! In order to be recognized by consumers as a legitimate brand, business, or company, it is paramount to maintain a professional and up-to-date online presence.
Facebook marketing is just one of the platforms through which consumers can gather information, form opinions and make decisions about a business. Here you can establish your brand and build a following as well as loyalty. But before you can optimize your business, you must optimize your Facebook page through some simple but important steps. And luckily for you, we will be here with you every step of the way.
Step #1: Choosing Your Facebook Page Name
Welcome to your first and most critical step: Choosing your Facebook page name. We hope you choose wisely because once you do, there is no turning back (short of deleting your business’s account).
A Fundamental rule of SEO is that you should be sprinkling your page with your keyword. And yep, you guessed it! In your Facebook name should reside your Keyword.
But don’t get ahead of yourself! You don’t want to be too “on the nose”. Otherwise, your page will come across as spammy. For example, The Runner’s Stop: Cheap and Comfortable Running Shoes has enough click bait vibes to make consumers think it is a trap.
Instead, aim for a clean and concise Page Name that reflects what is at the core of your company!
Step #2: Sprinkle Your Page with Keywords
Ok. So, we already went over this a little during step one. But since this is also important, we will cover it again.
Keywords are what the customer will initially search. So, it is pretty smart to make sure that keyword comes up a lot throughout your page!
The more often the keyword is throughout your page, the better of a ranking score the search engine will give your page. And the higher you rank, the more likely a visitor will come to your page. And as a business, you want consumers to visit you both in person and online.
So just do it. Sprinkle those keywords, but purposefully!
Step #3: Claim your vanity URL
For some reason, Facebook likes to minimize the amount of times you can change your vanity URL so make sure, like your Facebook page name, you pick a good one that is true to your brand.
If you have other social media handles, try to choose a URL that is similar so that you maintain consistency across the board. Remember consistency adds professionalism as well as legitimacy to your online presence.
And as always, try not to be too “wordy”.
Step #4: Polish Your About Tab
Listen up, this one is important. (Let’s just assume everything in this blog post is important).
Write a clean and concise “about” tab and keep it up to date at all times. The “about” section of your Facebook page is like your elevator pitch. It is the first impression you will make on your consumers and often your only chance to grab their attention and entice them to stay on your page. Make sure it is true to your brand and provides the basic and necessary information.
Step #5: Keep Updated Business Information
Remember to always update your Business page with accurate information. It would be smart to create a position dedicated solely to social media management for your Business.
But if your business is small and this is not in your budget, you should set aside a time every week to go through your Facebook page (and all other social media platforms for that matter) and double-check that all hours of operation, locations, news, etc. are accurate and relevant.
If consumers are often met with inaccurate information that leads to them being inconvenienced, they will become frustrated and you may lose their business.
Be sure to double-check this information especially around the holidays as hours tend to vary the most and business tend to see an increase in activity.
Step #6: Add Custom Tabs
Now that you have updated your basic business information and have customized your URL and page name, it is time to bring your page content up to the next level. This is where custom tabs.
Custom tabs are where you can organize and create more dynamic and rich content for your consumers. It creates a fuller user-experience for those who come to your page as well as help you keep your business’s content organized.
Step #7: Post Good Content at the Right Time
Finally, in order to optimize your Facebook page for your business you must practice posting good content at the right time. It sounds like an easy and obvious thing to do, but you will be surprised at how often businesses do not get it right. Sometimes the most convenient time for you to post content to your page is not a high traffic time of day.
This is why it is important to do your research, learn when your consumers are browsing your page, and schedule posts or make sure to do it manually then. In addition, it is important to make sure you are posting consistently throughout the week. This helps you to make your presence known and to create a good following.
There are so many steps that business owners can and should take to optimize their Facebook page. More steps than can be covered in a simple blog. So, after reading this and following the steps, please continue to research ways to improve your business’s online presence. If you are ready to do that now, click this link to find more steps to optimizing your Facebook page! By optimizing your page you will optimize your business!