75% of candidates are eliminated by their resume alone, so if your current resume is not one tailored for a digital marketing resume, odds are you won’t even get an interview.
How do you perfect a resume for a field like digital marketing? Let’s dive into how to build a successful digital marketing resume.
Advice for making a digital marketing resume
Before you start making your resume (and while you’re making it) ask yourself, “What is my objective?” Is there a certain job you’re wanting? 63% of recruiters want resumes tailored to the opening position, so for example, if you’re interested in content marketing, provide specific examples of your experience creating blog posts, landing pages, and eBooks.
Format for a digital marketing resume
If you already have a resume, you probably have the basic black and white one that fits for most jobs and is somewhat rigid. But for careers like digital marketing, you want something with a little flare, and you have lots of flexibility to do so. Using colors, designs, a unique layout…all are different ways to make your resume stand out from the rest. Canva has many different free templates to help you get creative about how you want your resume to look. Here’s one template:
- Notice the profile picture at the top. That’s not something necessary, but it is becoming a more common feature on digital marketing resumes. If you include one, make sure it’s a professional headshot, not one from when you and your friends went to the beach.
- Digital marketing resumes are also different from the typical black and white resumes because they often include other colors. The green lines here add a pop of color to the resume. What’s important is that it’s not too busy. While you can have two colors that work together, such as light pink with brown or gray and light blue, don’t go overboard. For example, I would not want a different color for each line of each section.
- White space is another important factor in making a resume more appealing. This resume uses white space well because it has all the required information without bombarding the employer with words everywhere. The white space allows for breaks in between sections, lets the eyes flow from section to section, and allows the employer to find the information they need with ease.
Sections to include
Here you also have some flexibility, but not as much as you do with format. You can re-phrase the titles of different sections, such as renaming profile to be “introduction”, re-phrasing work experience to be, “work history”, “certifications” or combining the profile and contact information and putting it under an “about me” portion. You can also add sections such as “skills”, “awards” or “interests.”
The basic sections you should have are:
- Contact Information
- Work Experience
Profile for a digital marketing professional
The profile section is a short summary about yourself. It should only be a few sentences and at the top of your resume. It should sum up your resume, so that the rest of your resume can go into greater depth. For example, if you want to work with social media, say something like, “I am a student at BYU who’s knowledgeable in maintaining social media accounts.” And if you’ve had experience as a social media account manager or experience in that field, you can say, “who is experienced in managing social media maintaining social media accounts.”
If you’re applying somewhere, you want to make sure that they can reach you. At the bare minimum, you should put your phone number, address and email. Show that you have an online presence by providing links to your Facebook, Instagram and Twitter accounts. Listing your social media accounts on a digital marketing resume is especially important because social media is often a key role in the digital marketing career. But make sure the content on those accounts (pictures, posts, tweets) are all appropriate. Put your LinkedIn account on your resume to allow an interviewer to learn more about the experience you outline on your resume. And if you have your own website, put that on there too! Show how accessible you are and how much of a social and digital presence you have.
Pretty self-explanatory and simple. However, there are ways to make it look a little nicer. What’s necessary is to write what your major is, where your school is, and when you’re graduating. If you’re still in college and haven’t graduated yet, write when you expect to graduate. In most cases, your interviewers won’t be looking for your GPA, so you generally don’t need to write it. You can also include relevant coursework, where you can put interesting classes that apply to the jobs you’re looking for. This shows that even if you haven’t graduated yet, you have taken classes that can help you in your career. Some of the classes include social media management, digital storytelling, and intro to SEO.
Work experience in the digital field
List your work experience in order starting from most current. If you are currently working at a job, say when you started and use the word “present” for the end date. For example, “May 2019-Present”. Next, describe what you did while you were there in bullet point format. Be as specific as possible. If you oversaw something, make sure to write that too. And where possible, include numbers. Whether it’s how many people you oversaw in a certain group how much you helped increase the company’s sales, or the increase of engagement on social media, put it on there. Additionally, make sure to use action verbs when describing what you did, and to have the verbs as the first word in the descriptions. An example could be, “Researched and monitored analytics on the company website.”
Skills for digital marketing
While you might be an amazing snowboarder or have the high score on guitar hero, that’s not what this section is for. The skills that you should list are skills used in digital marketing. An article written by Volen Vulkov mentions specific skills that are needed in digital marketing. Some examples of specific skills and certifications that would be good for a digital marketing resume can be written like this:
- Inbound Marketing
- Google Ads
- Google Analytics
But be honest about your skills. Don’t just write skills that are important. If you write something like a skill like “Budgeting” but you have never made a budget before, don’t write it. Or if you say that you are certified in Google Ads, don’t say that you are. 75% of HR managers have a caught a lie on a resume, and only 12% of HR managers will call a candidate back. Be truthful about what you are skilled at.
You can also include other sections like “Volunteer experience” or “Interests.” But keep in mind, you do want to have white space and not fill up the entire page with words. So, if you don’t have room to include every service project you’ve ever done, that’s completely fine. Both sections are opportunities to show possible employers that you are well-rounded, not just someone who works 24/7. It makes you look more personable, unique, and can help you stand out from others.
You can often find ways to spin these sections into something that aligns with your work. For example, let’s say you volunteered at a club that had a cause not many people knew about, so you made a social media account or ran a brand awareness campaign for it. Write that! Use numbers about the social media engagements and impressions you got from it. Don’t just say that you volunteered. Show the results and how the experience applies to your field!
One last thing
Before giving your resume to your interviewer, PROOFREAD IT. Look it over yourself many times for any grammar mistakes. An article by Motley Fool shares the statistic that, “an estimated 77% of hiring managers immediately disqualify resumes because of grammatical mistakes or typos”. Give your resume to a friend, a professor, or anyone with any kind of experience with a resume, so they can check it.
By implementing these tips on your resume, you will have a much better chance at getting the digital marketing career that you want. If you have a standard black and white resume that contains information that does not apply to digital marketing, change it now. Having a specific digital marketing resume is extremely important when applying to careers in this field. Make it colorful and unique to show your content creation ability, even if it’s in this small way. List those communications skills or SEO skills. Put that Google Analytics certification on there that you rightfully earned. Good luck!
Have any additional questions regarding digital marketing resumes? Comment below, and we’ll answer them!