75% of candidates are eliminated by their resume alone, so if your current resume is not one tailored for a digital marketing resume, odds are you won’t even get an interview.

How do you perfect a resume for a field like digital marketing? Let’s dive into how to build a successful digital marketing resume.

Advice for making a digital marketing resume

Before you start making your resume (and while you’re making it) ask yourself, “What is my objective?” Is there a certain job you’re wanting? 63% of recruiters want resumes tailored to the opening position, so for example, if you’re interested in content marketing, provide specific examples of your experience creating blog posts, landing pages, and eBooks.

Format for a digital marketing resume

If you already have a resume, you probably have the basic black and white one that fits for most jobs and is somewhat rigid. But for careers like digital marketing, you want something with a little flare, and you have lots of flexibility to do so. Using colors, designs, a unique layout…all are different ways to make your resume stand out from the rest. Canva has many different free templates to help you get creative about how you want your resume to look. Here’s one template:

  • Notice the profile picture at the top. That’s not something necessary, but it is becoming a more common feature on digital marketing resumes. If you include one, make sure it’s a professional headshot, not one from when you and your friends went to the beach.
  • Digital marketing resumes are also different from the typical black and white resumes because they often include other colors. The green lines here add a pop of color to the resume. What’s important is that it’s not too busy. While you can have two colors that work together, such as light pink with brown or gray and light blue, don’t go overboard. For example, I would not want a different color for each line of each section.
  • White space is another important factor in making a resume more appealing. This resume uses white space well because it has all the required information without bombarding the employer with words everywhere. The white space allows for breaks in between sections, lets the eyes flow from section to section, and allows the employer to find the information they need with ease.

 

Sections to include

Here you also have some flexibility, but not as much as you do with format. You can re-phrase the titles of different sections, such as renaming profile to be “introduction”, re-phrasing work experience to be, “work history”, “certifications” or combining the profile and contact information and putting it under an “about me” portion. You can also add sections such as “skills”, “awards” or “interests.”

The basic sections you should have are:

  • Profile
  • Contact Information
  • Education
  • Work Experience
  • Skills

 

Profile for a digital marketing professional

The profile section is a short summary about yourself. It should only be a few sentences and at the top of your resume. It should sum up your resume, so that the rest of your resume can go into greater depth. For example, if you want to work with social media, say something like, “I am a student at BYU who’s knowledgeable in maintaining social media accounts.” And if you’ve had experience as a social media account manager or experience in that field, you can say, “who is experienced in managing social media maintaining social media accounts.”

Contact information

If you’re applying somewhere, you want to make sure that they can reach you. At the bare minimum, you should put your phone number, address and email. Show that you have an online presence by providing links to your Facebook, Instagram and Twitter accounts. Listing your social media accounts on a digital marketing resume is especially important because social media is often a key role in the digital marketing career. But make sure the content on those accounts (pictures, posts, tweets) are all appropriate. Put your LinkedIn account on your resume to allow an interviewer to learn more about the experience you outline on your resume. And if you have your own website, put that on there too! Show how accessible you are and how much of a social and digital presence you have.

 

Education

Pretty self-explanatory and simple. However, there are ways to make it look a little nicer. What’s necessary is to write what your major is, where your school is, and when you’re graduating. If you’re still in college and haven’t graduated yet, write when you expect to graduate. In most cases, your interviewers won’t be looking for your GPA, so you generally don’t need to write it. You can also include relevant coursework, where you can put interesting classes that apply to the jobs you’re looking for. This shows that even if you haven’t graduated yet, you have taken classes that can help you in your career. Some of the classes include social media management, digital storytelling, and intro to SEO.

Work experience in the digital field

List your work experience in order starting from most current. If you are currently working at a job, say when you started and use the word “present” for the end date. For example, “May 2019-Present”. Next, describe what you did while you were there in bullet point format. Be as specific as possible. If you oversaw something, make sure to write that too. And where possible, include numbers. Whether it’s how many people you oversaw in a certain group how much you helped increase the company’s sales, or the increase of engagement on social media, put it on there. Additionally, make sure to use action verbs when describing what you did, and to have the verbs as the first word in the descriptions. An example could be, “Researched and monitored analytics on the company website.”

 

Skills for digital marketing

While you might be an amazing snowboarder or have the high score on guitar hero, that’s not what this section is for. The skills that you should list are skills used in digital marketing. An article written by Volen Vulkov mentions specific skills that are needed in digital marketing. Some examples of specific skills and certifications that would be good for a digital marketing resume can be written like this:

Soft skills:

  • Creativity
  • Leadership
  • Communication

Hard Skills:

  • Hootsuite
  • BuzzSumo
  • SEO

Certifications:

  • Inbound Marketing
  • Google Ads
  • Google Analytics

 

But be honest about your skills. Don’t just write skills that are important. If you write something like a skill like “Budgeting” but you have never made a budget before, don’t write it. Or if you say that you are certified in Google Ads, don’t say that you are. 75% of HR managers have a caught a lie on a resume, and only 12% of HR managers will call a candidate back. Be truthful about what you are skilled at.

Other sections

You can also include other sections like “Volunteer experience” or “Interests.” But keep in mind, you do want to have white space and not fill up the entire page with words. So, if you don’t have room to include every service project you’ve ever done, that’s completely fine. Both sections are opportunities to show possible employers that you are well-rounded, not just someone who works 24/7. It makes you look more personable, unique, and can help you stand out from others.

 

You can often find ways to spin these sections into something that aligns with your work. For example, let’s say you volunteered at a club that had a cause not many people knew about, so you made a social media account or ran a brand awareness campaign for it. Write that! Use numbers about the social media engagements and impressions you got from it. Don’t just say that you volunteered. Show the results and how the experience applies to your field!

 

One last thing

Before giving your resume to your interviewer, PROOFREAD IT. Look it over yourself many times for any grammar mistakes. An article by Motley Fool shares the statistic that, “an estimated 77% of hiring managers immediately disqualify resumes because of grammatical mistakes or typos”. Give your resume to a friend, a professor, or anyone with any kind of experience with a resume, so they can check it.

 

By implementing these tips on your resume, you will have a much better chance at getting the digital marketing career that you want. If you have a standard black and white resume that contains information that does not apply to digital marketing, change it now. Having a specific digital marketing resume is extremely important when applying to careers in this field. Make it colorful and unique to show your content creation ability, even if it’s in this small way. List those communications skills or SEO skills. Put that Google Analytics certification on there that you rightfully earned. Good luck!

 

Have any additional questions regarding digital marketing resumes? Comment below, and we’ll answer them!


72 Comments

Emme · December 4, 2019 at 10:58 pm

Awesome article, some great advice to help you get your resume ready for when it really matters!

Thomas Walker · December 4, 2019 at 11:11 pm

Well written and very relevant! Definitely will keep in mind as I edit my own resumé.

    Lorrie Wonter · December 5, 2019 at 1:43 pm

    Great article! I will definitely recommend this to others. Digital resumes are becoming more and more important. It’s so helpful to have a definitive guide

Symmony Park · December 5, 2019 at 12:49 am

The part about formatting is super helpful. Formatting my resumés in order to include enough information without looking chaotic is always hard for me. Great tips!

Stephanie Blanchard · December 5, 2019 at 3:00 am

This was soooo helpful! I used this to apply for my Project Management internship in the marketing department. Thanks so much!

Arin Gorn · December 5, 2019 at 3:03 am

There will be a day that I don’t understand how to make digital marketing resumes, but it is not this day. I enjoyed reading the statistics you emphasized, it really opened my eyes.

Burt McCracken · December 5, 2019 at 3:46 am

So this is why it took me forever to get a job! Great tips!

James · December 5, 2019 at 4:38 am

These are some great tips! Always have someone proofread your resume! 👍

Loren · December 5, 2019 at 5:39 am

This was a great read! Everyone should refer to something like this as they prepare their own digital resumé. Interesting to see that, while many things are the same as with the old paper resumés, there are enough important differences that someone should really consider these recommendations for their digital version. And I wholeheartedly agree with the proofreading recommendation. I am one of that 77% that used typos and grammatical errors as a way to quickly weed out many resumés that came in! GREAT article! Thanks!

Dell Fonda · December 5, 2019 at 5:43 am

Packed full of good information and tips! This help comes at a great time as I’m currently working on my own resume.

    Desiree Awad · December 5, 2019 at 4:46 pm

    These are great tips! Going to edit my resume bearing this advisement.

Katie Hadlock · December 5, 2019 at 6:27 am

Wow, great article Jenna! I’ll definitely be sharing with my brothers who could benefit from this. Thanks for the tips!! 🙂

Thomas R · December 5, 2019 at 7:07 am

Great advice! I’m saving this article so that I can revisit it when it’s time to redo my resume. Lots of good insight!

    Debbie Sell · December 5, 2019 at 1:53 pm

    This is a great article. Times have changed since I was in the working world. Spelling is a definite must to have correct in your resume. Good job Jenna! This will be very helpful for any job applicant.

Ailton · December 5, 2019 at 7:20 am

Achei muito interessante a abordagem desse assunto.

    Jenna · December 6, 2019 at 4:38 am

    Obrigada Ailton!

Katie Matteson · December 5, 2019 at 7:34 am

I’m passing this along! Great tips.

Judd Rackham · December 5, 2019 at 7:42 am

I like helpful, useful things on the internet. This is one of them. Good work Jenna.

Josh D · December 5, 2019 at 8:43 am

Great post. Well written. I love the layout of the resume.

Josy Bessa · December 5, 2019 at 9:34 am

Very enlightening! Mentioning volunteer service is not easy and here I found ideas …

Don · December 5, 2019 at 9:45 am

Great article it seems some of the insights also are applicable to other types of resumes. Thanks for the suggestions.

Doc · December 5, 2019 at 11:34 am

Great points. Thanks for the tips. You have to use your best skills to get in the door so you can then work your work magic I guess.

Robert Edelman · December 5, 2019 at 11:45 am

Over the years I have recruited and hired dozens of people for marketing and in this case, digital marketing positions. There is some really good advice in this blog. One thing you need to remember whether you are looking to land a digital marketing position or any other for that matter is that most hiring managers use the resume as a tool to eliminate people from the viable list of candidates, not to hire them. This is why your advice is so relative today. Your resume can get you to the next step or it can ruin your chance of getting the interview. Secondly, always remember that accomplishments & results carry significantly more weight than do responsibilities in any position. You mention this in your volunteer section – well done!

Love your comments about being truthful. I can’t tell you how many times I caught outright lies on a resume after doing telephone follow ups. Keep up the good work, this was a great piece of advice for young people seeking that digital marketing position.

Elaine Buckley · December 5, 2019 at 12:09 pm

This article smacks of brilliance! I will definitely share this with our digital team at our magazine! Thank you Jenna!

Edson Junior · December 5, 2019 at 12:32 pm

Good job, Jenna. Wonderful reading!!
Congratulations!

Celeste · December 5, 2019 at 12:38 pm

Really interesting tips for marketing yourself in this digital age.

Jim Kendall · December 5, 2019 at 12:40 pm

The article was very informative. Sharing her resume was a plus. Amazing how much has change in the last 10 years.

James B Winter · December 5, 2019 at 1:30 pm

Jenna, I cannot stress enough, the need for peer-review/proofreading on ANY work done. Regardless if it’s a resume or an academic paper for HS and above. We can always appreciate another person reading over our work with fresh eyes and insight on how our work should improve. If you don’t care for one opinion, get more! Most of the time, we’re biased with what we write/wrote. Don’t be! Most people have no problem HELPING and they usually DO have good ideas as well. It can be as simple as word choice rather than just typos or misspells. Example: I have chosen the word “teaching opportunities” over “experience” on my resume. Ultimately, my career is a collection of opportunities that I have been given based on previous opportunities that I magnified. Jenna, you rocked it! if you have any questions of your own, let me know as well, but I see a fantastic job here (content and grammar :)!!

Christopher Cloud · December 5, 2019 at 1:47 pm

This is very informative. In my career I have had to look at tens of thousands of resumes. I love the advice you are giving here. The format of your example resume would definitely pass the first round of rejects for me. Of course then it comes down to matching skills with the job posted. Nice work. This will help many people.

Dick Colvin · December 5, 2019 at 1:58 pm

I am excited to learn what Jenna says here. Seems that I knew very little and my resume needs an overhaul
Thank you Jenna.

Annabel Thompson · December 5, 2019 at 2:01 pm

Great article. Thank you for all the information. I think this is a must read for everyone wanting a current resume.

Sharon Saul · December 5, 2019 at 2:08 pm

This article is very well written. It will be very helpful when compiling your resume.

Leslie · December 5, 2019 at 2:09 pm

A very useful article. I always have a difficult time noting my volunteer experience, usually just listing dates and title. After reading this, I will better use the event’s social media information to bolster my resume. And white space, I will remember to use the white space.

Dagan · December 5, 2019 at 2:36 pm

I know exactly who wants and needs this very information. Thank you so much for this.

Robin Thompson · December 5, 2019 at 2:45 pm

Great advice, well written. Wish I could’ve referred to this long ago to stay up to date.

Paul Corsaro · December 5, 2019 at 2:45 pm

Very well written and complete with a solid outline for individuals to use as they prepare there resume
I would suggest you stress proof reading several times and have several people proofread the resume

I read a lot of resumes and it’s amazing to see the simple errors candidates overlook

Great job👍

Chris · December 5, 2019 at 2:46 pm

Great article, Jenna!!

Val Darrington · December 5, 2019 at 3:00 pm

This article was packed with great information. I will share it with some young adults I’m mentoring.

Lauryn · December 5, 2019 at 3:01 pm

👍

Lauren Taylor · December 5, 2019 at 3:24 pm

Love these tips! I’m definitely going to use these on my resume!

Robin · December 5, 2019 at 4:40 pm

Very informative and helpful. Your layout and graphics add interest. Proof reading the resume is so important.

Jamie · December 5, 2019 at 6:01 pm

So helpful and thorough!

Amy · December 5, 2019 at 6:02 pm

Love these tips! Thanks for sharing!

Mark Glassman · December 5, 2019 at 7:14 pm

So well written. Clear and concise as well as incredibly helpful

Anna · December 5, 2019 at 7:15 pm

So great tips ♥️ Thank you for sharing this with us!

Terry Sharp · December 5, 2019 at 8:28 pm

Jenna, awesome stuff. Lots of great information. Where was you when I needed help for employment? Just kidding.

Well done!!!

Sydney Nelson · December 5, 2019 at 8:59 pm

Looks great Jenna! Thank you for sharing!!

STEPHANIE FRY · December 5, 2019 at 9:14 pm

Thanks for the useful tips.

Lorilyn · December 5, 2019 at 9:38 pm

This will be a helpful blog for job seekers for years to come. Thanks for sharing it!

    Tyler · December 6, 2019 at 1:55 am

    Great article on resume building, very helpful tips!

Jan Martin · December 5, 2019 at 10:43 pm

That was amazing. So easy to follow your tips. Thank you so much! I found it valuable and will be passing it along .

Lauren · December 5, 2019 at 11:08 pm

I love the format and this looks like something very professional! I also love the content because there’s a lot I learned about online resumes that I had no idea about!

Kyley · December 5, 2019 at 11:12 pm

Writing resumes always intimates me, so I appreciate this great ‘how to,’ and it’s already bookmarked!

DEBORAH H BOWLING · December 6, 2019 at 12:53 am

Great advice! Thank you.

Robert · December 6, 2019 at 1:25 am

Great Advice, I’ve seen all sorts of resumes (good and bad), resume writing is becoming a lost skill, but it’s still very important.

Taft · December 6, 2019 at 1:28 am

“Before giving your resume to your interviewer, PROOFREAD IT.” Preach!

Sandy Robinson · December 6, 2019 at 2:17 am

Very nicely written and great advice for anyone in the DM space! The visual layout of the final version is key to standing out. Especially if you are in advertising.

Brackon Taylor · December 6, 2019 at 3:54 am

Thanks for the info! I’m going into digital marketing myself, so I found the article very useful, especially because I’m graduating soon and will have to find a job! Thanks for the help.

Roger W. Hoskins · December 6, 2019 at 4:11 am

First-rate effort. I’m out of jobs/career market but I’m alerting my children and grandkids. Thanks, Jenna. Facebook is where I saw link.

Donna Ankenbauer · December 6, 2019 at 6:02 am

Thanks for the info. I will save this as a reference tool for the next time I update my resume.

Aubrey · December 6, 2019 at 6:03 am

Thanks for including your own sample resume—it looks great! Now to get me a headshot…

Annette · December 6, 2019 at 7:00 am

Incredibly helpful information. Never thought about the layout and colors.

Darrin Watson · December 6, 2019 at 7:37 am

Some really great tips

Everett · December 6, 2019 at 7:56 am

Great article with awesome advice! Nice work!

Allyson Stella · December 7, 2019 at 7:07 am

Great article and wise advice. Great work, Jenna!

Chase · December 7, 2019 at 2:56 pm

I got some good advice from you dad regarding resumes when I was in college. He said that when he was hiring, he didn’t want to see any gaps in time. Maybe, “I took a year off play video games and live with my parents” doesn’t look too good to future employers. I think this principal goes back to being “anxiously engaged in a good cause”.

Great article, and beautiful presentation.

Lynn Acuña · December 7, 2019 at 6:26 pm

Very interesting and useful read! I’ll apply what I’ve learned! Thank you!!

Lance · December 8, 2019 at 12:57 pm

Very relevant information. As a hiring manager, I will say that the comment on “proof reading” before transmitting is sound advice.

Mindy · December 8, 2019 at 3:32 pm

Great information! Thanks!

Micah Lund · December 9, 2019 at 5:14 am

Great tips! Are you going into social media marketing?

Jan Torres · December 9, 2019 at 2:50 pm

Wonderful article! Mandatory reading for anyone interested in a career in this exciting field.

Evandro Farias Rodrigues · December 9, 2019 at 6:06 pm

Muito obrigado pelas dicas, importantíssimo nos atualizar sempre

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