Do you want to make money writing all day, every day? Do you like editing and Instagram and Google? Then you should consider becoming a content marketing specialist. This position is writing meets SEO meets social media. And yes, it’s a real full-time job your parents will be proud of.

What is a content marketing specialist?

Have you ever had a question and checked the second page of Google to find the answer? Probably not. That’s why every company wants its website to show up on the first page of Google. A content marketing specialist is the one who writes the content for these websites. All of those Coca-Cola blog posts you’ve read. Those are written by content marketers. After writing all the blog posts and product pages, they work to then get these pages at the top of your search results. Content marketers not only write but make infographics, YouTube videos, and social media posts and stories. The ultimate goal is to create quality content that performs.

What do content marketing specialists do?

Since content marketing specialists can do varying work, their daily routine is never a bore. Most days they’ll discover internet trends and research new topics. They’ll spend time writing and editing their content every day too. These specialists don’t work in a vacuum and get to collaborate with SEO specialists, art directors, graphic designers and digital content managers.

Average content marketing specialist salary

According to Glassdoor, the average beginner content marketing specialist salary is $42,495 a year. With a few more years of experience under your belt, your average salary increases to $50,528 a year. Some content marketing specialists even earn up to $101,000 at some companies. The salaries vary widely depending on your experience, the role to fill and the organization you work at.

How to become a content marketing specialist: qualifications and skills

Content marketing probably isn’t on the list of majors at your university. No need to worry though because you can study anything that involves writing. The best choices are communications, public relations, journalism, editing or English majors. And if you like writing, you’re probably drawn to these majors already. In addition to your major, you probably need skills in:

  • SEO (search engine optimization)
  • HTML
  • WordPress
  • Video
  • Social media
  • Editing

A communications or public relations major can help you get SEO and HTML experience. Once you’ve chosen your major, the next step is to get work experience as an intern. An internship is one of the best ways to gain the SEO, HTML, and video skills you’ll need to get an entry level content marketing specialist position.

Similar jobs

If you’re interested in the content marketing field, here are some similar jobs to look into:

  • Social media manager.
  • SEO specialist.
  • Copywriter.
  • Blog editor.

These positions each specialize in an aspect of content marketing, so if you like one part of that job, you can find a position that focuses primarily on social media, SEO, editing or writing.

Are you interested in spending your career writing as a content marketing specialist? Start learning digital marketing today to be on your way to a career you’ll love.

Infographic of why you should be a content marketing specialist

Top 5 Reasons to Become a Content Marketing Specialist


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