With hundreds of thousands of apps competing for attention, you will need to capture the attention of many smartphone users and convince them to download your app. After all, it does not matter how useful or pretty your app is—without effective marketing, all these efforts are for nothing. That is where mobile app marketing steps in.
App marketing is the set of effective methods to best attract users for their designated mobile applications. With the increasing popularity of mobile devices, applications, and widgets, app marketing is now a prominent branch of digital advertising. When apps can be made both by large companies and independent developers, the playing field for attracting and retaining customers is as competitive as ever. As intimidating as this sounds, it can still be possible to have highly effective mobile app marketing strategies that are low-cost and simple. We will be looking at some of the most powerful ways to market your app for optimal growth and usage.
- App Marketing on Social Media
Social media is one of the top and most crucial way to get your app to reach many potential users at a time. Nowadays, word of mouth, especially involving mobile apps, happens primarily online and through social media, so tapping into this stream of information is key.
Starting social media accounts for your app on popular social media outlets not only expands your reach but helps connect you straight to your audience. It can be a brand-building opportunity as well, since positive and engaging interactions with target customers can boost brand visibility and opinion tremendously.
On more visual sites such as Pinterest and Instagram, visuals are key. When marketing your app on sites like these, you will want to create something that is both eye-catching and memorable. Running promotional advertisements can reach the eyes of many social media users, but you are also competing with many other companies and promotions for time and attention. Designing a striking and noticeable visual can help put your app ahead of others in such a competitive environment.
- Partnering with Influencers
Another option available in the realm of social media are influencers, the “cool kids” of social media. They are very prominent figures on sites like Instagram, Twitter, and Facebook, and their publicity combined with their sponsorship of your app can help it gain attention and clout. Influencers are a trendy, yet effective way to promote and recognize your app that can feel less intrusive than traditional social media promotions.
When selecting influencers to partner with, it is crucial to find the right kind of figure. Search for keywords regarding the subject of your app on platforms such as Facebook, Instagram, Reddit, Twitter, and other relevant sites, and try to be as specific as possible. Think about the purpose behind your app and who your target audience is and relate to the influencer. Although examining the metrics of an influencer can help you gain a general sense of their scope and audience, such as subscribers, average views, and demographics, be careful to not let this be the sole basis on your final decision.
Another misconception of influencer marketing is that it is very costly. It is true that influencer cost can differ drastically, depending on the recognition and celebrity status of the figure, but when on a budget, smaller influencers known as “micro-influencers” can help boost attention towards your mobile app, and can even potentially create a ripple effect through word of mouth.
- Using Blogs to Your Advantage: Blogging and Guest Blogging
One of the best ways to organize and share information specific to your app is through a blog with regular posts. As you continue to expand both the mechanics and marketing efforts for your app, having a consistent posting schedule can help readers feel engaged and even included as a part of the process.
Another effective and long-established method is guest blogging, which is writing content for other websites, whether it is a company or an independent figure. You can build credibility by guest blogging, which in turn, gives your app exposure and traffic through your own authority. Being well-known helps in any industry, and guest blogging can help build your name and attract the right kind of audience for your app.
Be warned that this method is to be taken seriously, since it requires much work, but it can bring many benefits towards marketing your app, plus further reach to your future projects through your rising credibility. By treating guest blogging as a way to educate your reader first and then as a promotional tool second, guest bloggers not only create trust between themselves and their readers, but can also create genuine relationships with other bloggers, websites, and companies.
- Marketing Within the App Store
The app store is an obvious space for your mobile app to be featured on, but a big mistake that developers make is not utilizing the app store’s unique features to their full potential to best market their app. Making your app shine and stand apart from all the others can help increase exposure and conversion rates.
A way to build credibility on your app store page is through reviews. The more reviews that an app has, the higher it will be rated and regarded by the algorithm on the app store. When starting out, it can be helpful to encourage close associates and others to experience your app and offer constructive criticism. Additionally, this helps sort out any bugs or potential errors before
If you want your app to be featured on an app store it must be as immaculate as possible. Make sure your app has an original name. Run your app several times and look for any bugs. Get close friends and family members to experience your app and receive constructive criticism from them.
Good features, such as a description and pictures of the app experience can tremendously help. Photos may be limited, depending on the app store, so first figure out what your app’s main selling points are, and then devise a strategy on what images to incorporate. Photos can include screenshots of the app itself, or even lifestyle photos of satisfied customers using your app to their benefit. Features can help highlight these key benefits, which as a result, creates a better understanding and trust from all those who browse the app store.
- The Power of the App Icon
Another design feature that can make or break the effectiveness of marketing your app is as simple as the app icon. Your app icon is the face of your app, so do not make the mistake of brushing over this important element. It will be the first thing that potential clients see when faced with your app, and how they will judge the content of the application before even downloading it.
Make sure your icon represents the purpose of your app but is also relevant and creative. In an app store with hundreds of thousands of apps all competing for attention and ratings, creativity and originality is essential in helping your icon stand apart from its many competitors. This may seem overwhelming, especially if one is not experienced in design, but there are several free templates online to help get people inspired and started.
The quality of your design will encourage more people to click and investigate your app, so make sure that your icon appeals to most people in order to capture most of your target audience. It should reflect the mood of your app as much as possible. Furthermore, a huge benefit in creating a good design and icon for your app is that it can be spread via social media and can even have advertisements based on the icon design and overall app theme.
No matter how original or amazing your idea is, or how sleek your interface is, mobile app marketing is the keystone for success in acquiring and retaining users. Some may take time and effort to produce results, but they can be the key to developing long-term success in the competitive environment of digital advertising and app marketing. If you’re still curious on different aspects in the digital marketing world, you can find more information here.