The Career Quandary
Listen, I get it! I jumped through the same hoops that you did. In high school, I worked hard to get good grades so that I could get accepted to the college of my choice. That sweet acceptance letter finally graced my inbox, and I was elated! But then, something horrifying happened: BYU wanted to know what my “declared major” would be. I had no idea! Having just turned 18, I considered my options and concluded that it might be interesting to be a high school principal someday. Logically, I declared myself an English major (because, why not?), and away I went.
Fast forward five years to 2020. I had long since changed my major to public relations, because I had heard that it was a good degree for work in a variety of fields. And I still had no idea what I wanted to do.
The week after my 23rd birthday, I was looking at job openings on Indeed.com and I saw my dream career: the Marketing and Events Manager for the Make-a-Wish Foundation. This led me down the rabbit hole of Marketing/Events; what degree I needed, skills I needed to obtain, job experience, etc. I had lucked out and chose the perfect degree for my dream job, before I even knew what that job was.
Looking down several lists of suggested skills to be a marketing/events manager, something caught my eye. SEO skills were placed near the top on almost every list I could find. It was there that the idea for this article was born: Highlighting a few careers in SEO. Since SEO is a critical skill for the coolest career in the world (no bias here, of course), surely it’s a skill that is useful in other cool fields.
This list is in no way comprehensive, it is simply a list of 3 SEO careers that I think would be incredibly fun (and fulfilling) to work in.
What is SEO, Anyway?
SEO, in other words, Search Engine Optimization, is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” (moz.com) It is the reason that when you Google something, it gives you results that actually answer your question. Google wants you to find the answers to your questions, and it works very hard to get you those answers efficiently. Understanding how that works, and basic SEO skills in general, will help you in virtually any career in our increasingly digital world.
So, without further ado, 3 incredible careers in SEO.
Ever been to a fun-run, a charity event, or a gala of some sort? That event was put on by that corporation’s event management team. Event management includes planning campaigns to raise awareness/funds, securing venues, communicating with vendors, handling budgets and calendars, and, you guessed it, using SEO skills and tools to properly market the event online. SEO comes in handy here because it helps you understand how to build effective ads online, while also helping you take a peek into why consumers choose what they do. That will help you plan effective events that draw more attention from the media and increase attendance.
For more information on event management, including salary, job outlook, training, etc. click here.
Business Marketing Consultant
Do you love traveling? How about training others on how to improve? This career could just be a perfect fit for you. Business Marketing Consultants are people who travel to varying businesses and help them market themselves better. This comes in many different forms, from daily training sessions to year-long contracts. Some corporations even have an in-house consultant! This career requires SEO skills because online presence is critical in today’s world. If your client doesn’t understand how to drive traffic online, or how to present themselves effectively, then they are in trouble. Having the ability to use SEO to help your client grow their business will make you an attractive hire.
For more information on marketing consultation, including salary, job outlook, training, etc. click here.
Love being you own boss, designing your own products, and working your own hours? Yeah, me too! Entrepreneurs are people who start their own companies, generally with the long-term goal of creating a life without the chains of a 9-5 schedule and a cubicle. To be an entrepreneur, you need to have a high tolerance for risk, you need to plan out your company structure well, and you need to have patience with yourself if you don’t start making money immediately. (And, on that note, you need to be able to survive without making money immediately!) Skills in SEO are huge in terms of blazing your own trail. If you market your own company, product, brand or idea well enough, it will be a huge hit. A career in entrepreneurship requires SEO, whether it be by you or someone else. SEO tools can be expensive to hire out, so knowing how to accomplish your organization’s goals online can help you save money as you start out.
For a list of insanely wealthy entrepreneurs that highlight the ceiling of entrepreneurship, the top 1% of the top 1% of the top 1%… you get the point… click here.
That’s a Wrap!
This was just a sample of the careers in the field of SEO. If any of this has sounded remotely fun, I encourage you to look into some basic SEO skill quizzes online, as well as this site, which has loads of info on the digital marketing field. Again, this site. There are thousands of free articles, YouTube videos, quizzes, etc. that can help you develop skills that will make you a better candidate for your dream job. You got this!