We’ve all been there: it’s 3 a.m. on a Tuesday night, you have school in the morning, and you know you should go to sleep. But instead, you have 18 tabs open, you’re in a rabbit hole researching what to do with your life and the aptitude test you just took told you that you should go into communications, whether that be journalism, advertising or public relations.

If this is your story, or if you have been seriously considering a career in digital marketing, you’ve come to the right place.

The world of communications affects everyone. We’re bombarded with thousands of ads every day, whether or not we notice it. With the increasing popularity of influencer marketing, it seems like anyone can become an opinion leader. The internet and social media aren’t going anywhere anytime soon, and the demand for these kinds of jobs will only grow.

So…what will I be doing for the rest of my life with a communications degree?

This all sounds intriguing… but exactly what kinds of jobs are we talking? What can I do with my communications degree? Here are 15 jobs for Communications majors:

  1. Public Relations Specialist:
  • Salary:
    • Low: <$33,000
    • Average: $60,000
    • High: >$112,000

Public Relations specialists help an organization to build and maintain a positive public image and relationships with their target audience. They write press releases, convince the media to write stories about the organization, organize public appearances and events, and more. Public relations specialists can work for organizations or agencies that represent multiple companies. PR specialists can also work in a variety of industries, like health, fashion or tech.

  1. Social Media Manager:
  • Salary:
    • Low: <$34,000
    • Average: $50,000
    • High: >$76,000

Even the smallest companies are leveraging social media to gain new customers and brand awareness. Social media managers are responsible for planning, posting and monitoring a company’s social media channels. They also implement a social media strategy to assist in marketing efforts, increase sales and raise brand awareness.

  1. Brand manager:
  • Salary:
    • Low: <$43,000
    • Average: $70,000
    • High: >$114,000

Brand Managers that the company as a whole, including its products and services are aligned and resonate with its target audience. They monitor marketing trends, consumer insights and competition. Brand managers develop and execute marketing initiatives for the brand, including social media or print campaigns, events, scholarships and more.

  1. Content Marketer
  • Salary:
    • Low: <$35,000
    • Average: $50,000
    • High: >$79,000

Content marketers oversee the content creation and implementation in marketing campaigns and strategies. Their efforts increase web traffic and brand awareness. They are responsible for planning, creating and sharing valuable content for the audience.

  1. Marketing Director
  • Salary:
    • Low: <$49,000
    • Average: $82,000
    • High: >$126,000

A marketing director evaluates and develops a marketing strategy and plan for the organization and oversees marketing efforts. They provide direction and leadership to the marketing department and ensure that goals and key performance indicators (KPIs) are being met.

  1. Copywriter
  • Salary:
    • Low: <$35,000
    • Average: $51,000
    • High: >$73,000

Copywriters are responsible for writing all sorts of copy for the brand, from slogans to blogs, website copy, advertisements and anything an organization would need. They work with other members of the creative team to create compelling copy that communicates the desired message.

  1. Product Marketer
  • Salary:
    • Low: <$56,000
    • Average: $79,000
    • High: >$114,000

Product marketing managers and specialists build on product messaging that sets new products apart from others in the market to give them a unique selling point. They communicate the value of new products to the sales team and to their audiences.

  1. Account Manager (Advertising)
  • Salary:
    • Low: <$37,000
    • Average: $54,000
    • High: >$79,000

An advertising account manager is responsible for advertising efforts, from digital or print ads to radio or television commercials. Account managers usually work for marketing or advertising agencies and oversee a variety of clients. They manage the content creation and implementation of an advertising strategy.

  1. Journalist
  • Salary:
    • Low: <$26,000
    • Average: $41,000
    • High: >$72,000

Journalists gather information, write stories and present news in an objective manner. They write for news organizations and media outlets. Journalists can write hard news articles, features, sports and more.

  1. Lobbyist
  • Salary:
    • Low: <$45,000
    • Average: $74,000
    • High: >$134,000

Lobbyists work to influence the government by petitioning governments and legislators. Similar to public relations specialists, they can work for firms and represent different organizations or personalities.

  1. Digital Marketing Specialist
  • Salary:
    • Low: <$36,000
    • Average: $49,000
    • High: >$67,000

Digital marketing specialists oversee online marketing efforts. It is a growing industry as online communication channels like social media, video content, and email marketing are increasing in popularity. They can either own all Search Engine Optimization (SEO), digital paid advertising and social media channels or specialize in one of those areas.

  1. SEO manager
  • Salary:
    • Low: <$45,000
    • Average: $67,000
    • High: >$98,000

A search engine optimization manager is responsible for SEO efforts, which helps the company be more visible on common search engines like Google or Bing and be found by potential and current customers.

  1. Influencer Marketing Specialist/ Manager
  • Salary:
    • Low: <$56,000
    • Average: $81,000
    • High: >$115,000

As the world of influencer marketing grows, so does demand for this position. An influencer marketing manager is responsible for building and maintaining the relationships with all influencers and brand partners. They oversee campaigns, communication and payment to influencers and implement an influencer marketing strategy.

  1. Event Coordinator/Manager
  • Salary:
    • Low: <$29,000
    • Average: $41,000
    • High: >$62,000

An event coordinator’s job includes anything from planning marketing events to coordinating trade show attendance. They handle communication, budgeting, logistics and strategy for events and appearances.

  1. Media Planner
  • Salary:
    • Low: <$37,000
    • Average: $49,000
    • High: >$63,000

Media planners are responsible for a mix of media outlets l for advertising and marketing campaigns. They use different tools to examine demographic groups that consume media so they can reach the right audiences.

 

Higher Education & Beyond

This is all great, but what if I want more than what my degree can offer? There are plenty of opportunities to continue learning and growth, with or without formal education.

  • Business School: If your career in communications made you love the world of business, getting an MBA might be the obvious option.
  • Law school: Law school may also be a natural fit for many communications majors, who are usually inclined to reading and problem-solving. Whether you go into media and entertainment law or something more traditional, a degree in communications can help you be a better lawyer.
  • Start a business: If none of these 9-5 jobs are calling your name, then you can always make it happen yourself. Open up an agency or an e-commerce business and your marketing and communication skills will help you succeed.
  • Certifications & continued learning: The world of media and communications is constantly changing, and what communications majors learned five years ago is already different from what is being taught today. Constantly keep yourself updated on trends, new technologies and tools and new skills required to succeed.

 

Top dogs with communications degrees:

Are you convinced that you can’t make it in the real world with a communications degree? If the list of jobs above did not convince you otherwise, maybe this will: Here’s a list of some uber successful people with communications degrees. They might not all be working in communications related fields, but their education undoubtedly got them to where they are today and set them up for success.

  1. Rob Iger: CEO, The Walt Disney Co.
  2. Howard Schultz: CEO, Starbucks
  3. Ellen DeGeneres: talk show host
  4. Erik Spoelstra, Head Coach of Miami Heat NBA Team
  5. Ann Lewnes, Executive VP and CMO of Adobe

There you have it. The future is unpredictable, and you could go on to become something that is not on this list if you study communications. But let this be a reminder that there is a plethora of options, and there is something out there for everyone. If communications is not for you after reading this, best of luck on your journey! But if these jobs and possibilities spoke to your soul, be sure to read more about the world of communications and marketing here.

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