We’ve all been there: it’s 3 a.m. on a Tuesday night, you have school in the morning, and you know you should go to sleep. But instead, you have 18 tabs open, you’re in a rabbit hole researching what to do with your life and the aptitude test you just Read more…
My least favorite question to get asked as a digital marketer is, “What is your day-to-day routine?” Why? Digital marketing is a field that is constantly evolving and changing. In order to keep up with the digital marketing world, I have to stay on my feet and keep myself up Read more…
Fifteen years ago, people considered SEO some sort of “black magic” on the internet and now it is a growing profession. PPC specialists are also frequently misunderstood. Who are PPC specialists? What do they do? Is it a difficult profession to learn? To answer any and all of these questions Read more…
Are you feeling unsure about where to begin as you think about college? There are so many different paths to take with many new opportunities awaiting you. However, all these new decisions can be quite stressful if you don’t do the necessary research ahead of time. One decision you Read more…
You’re going after your dream career, fully equipped with the technical skills you’ll need to succeed in your industry. You had an internship in New York, and you started and sold your own business while juggling an 18-credit load during your undergrad. You’re checking off each box with ease during Read more…
Yesterday I was scrolling aimlessly through Facebook and this status update popped up on my feed: Of course, I chuckled quietly to myself, but I found myself asking a question: How tragically true is this? How often do I find myself missing yet another lecture, missing yet another work deadline, Read more…
You’ve just walked out of an interview and you nailed it. Or, almost nailed it. But what now? Do you just sit tight and (nervously) wait until you get an email from them? Or better, a phone call? You’ve heard some people write thank you notes to those who interviewed Read more…
By: Shelby Kinghorn | September 26, 2019 Chose a degree that will get you a good paying job right out of college. You made it to college! You have the next 2-8 years to get a degree and decide what to do with your life. You’re taking out your student loans, Read more…
Choosing a major was difficult. Now that you are interested in marketing there are a few ways that you can go. Finding the right fit for you can be overwhelming. There is digital marketing, direct marketing, brand marketing, and the list goes on and on. Product marketing is an interesting Read more…
People with digital marketing skills are in high demand, and the best way to diversify yourself is to have the correct training. Hundreds of courses are available to you (in-person and online), but not all courses will give you the best education and resources. Don’t waste your time sifting through hundreds Read more…
Elyse Kasparian | September 26, 2019 Pixabay, 2019 Now, I know what you’re thinking. Sociology? Really? You probably thought the only route to becoming Nike’s head campaign manager was to major in communications, advertising or marketing. Wrong! Sociology answers all of PR’s biggest questions. Who are we targeting? Who is Read more…
Do you want to make money writing all day, every day? Do you like editing and Instagram and Google? Then you should consider becoming a content marketing specialist. This position is writing meets SEO meets social media. And yes, it’s a real full-time job your parents will be proud of. Read more…
How do you choose a major? Your school counselors keep asking you what you’re going to study, your parents continue to gently prod you to choose a major, but you still haven’t figured it out. It’s frustrating because Suzy knows what she is going to study, she’s known since the Read more…
Ever walked away from a lecture with no idea what was just said? These tips will give you the tools to help you get into gear and focus on school when other things are clamoring for your attention. These tips are for everyone! Incoming freshmen all the way to last Read more…
