Learn the career options available to you in digital marketing and why digital marketing is a lucrative career option.
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BYU classes work on real-life digital marketing campaigns. Get inspired by our work!
Businesses rely on digital marketing, but a talent gap makes good employees difficult to find.
From social media and content marketing to SEO and PPC, digital marketing offers careers in both analytical and creative fields.
Digital marketers frequently enjoy the flexibility of working remotely and choosing their own hours.
Content marketers specialize in creating digital content that builds brand awareness and attracts potential buyers. Content marketers write blog content, develop content strategy and guidelines and coordinate multimedia content.
SEO's develop content strategy based on keyword research and optimize websites for appearance in search engines. They also have a deep understanding of analytics and web copy best practices.
PPC specialists run ads in digital ad platforms such as Google Ads, Bing Ads or Facebook Business Manager. This is a highly analytical position that requires optimizing ad spend to see the highest return on investment.
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