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Everything you need to know to start a career in digital marketing

Career paths

Learn the career options available to you in digital marketing and why digital marketing is a lucrative career option.

Learning resources

Looking for the best way to learn digital marketing? Our learning center is here to help.


BYU classes work on real-life digital marketing campaigns. Get inspired by our work!

Why digital marketing?

Growing demand

Businesses rely on digital marketing, but a talent gap makes good employees difficult to find.

Many career options

From social media and content marketing to SEO and PPC, digital marketing offers careers in both analytical and creative fields.

Work-life balance

Digital marketers frequently enjoy the flexibility of working remotely and choosing their own hours.

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Digital marketing career options

Digital marketing offers a vast selection of career options in both creative and analytical specialties.
Content marketing

Content marketing

Creative + Analytics

Content marketers specialize in creating digital content that builds brand awareness and attracts potential buyers. Content marketers write blog content, develop content strategy and guidelines and coordinate multimedia content.

Search engine optimization

Search engine optimization

Creative + Analytics

SEO's develop content strategy based on keyword research and optimize websites for appearance in search engines. They also have a deep understanding of analytics and web copy best practices.

PPC specialist

PPC specialist


PPC specialists run ads in digital ad platforms such as Google Ads, Bing Ads or Facebook Business Manager. This is a highly analytical position that requires optimizing ad spend to see the highest return on investment.

Digital Marketing Blog

Your digital marketing learning center